Blog | CreativeWatersCopy

So What’s a Sender Score, and Why Should You Care?

In the world of email marketing, there’s a little something called a sender reputation. Your reputation is determined by a bunch of...

Calm, Confident, and CONVERTED: How to Write Profitable Email Newsletters

Now when I say converted… Obviously, we are talking copy. Not religion, lol. Although, I do think it helps to have strong faith. But...

Tattoos, Noodles, & Kaizen: What You Need to Know

This past year, I was introduced to the phrase, kaizen. So what does it mean? Kaizen is a Japanese term meaning change for the better or...

Blog One: The First Chapter of My Copywriting Tale

Day One, Not One Day. Inspired by the “one day or day one” quote, here I am not procrastinating any longer and FINALLY working on...